What is on-page SEO?
On-Page SEO primarily involves implementing quality keywords throughout your website's content and HTML code elements. This helps search engine bots easily recognize the specific data and information about your products and services. Search engine bots use the information they crawl to help return relevant results in search queries.
Having search engine-friendly HTML code is a key step in optimizing your website to rank in SERPs.
Optimizing your website's content and HTML code is key to a successful SEO campaign.
Increase conversions with on-page SEO.
Implementing ROI-Driven target keywords into your HTML code is best practice for SEO. Modern best SEO practice should also include optimizing for click-through rate (CTR), a tactic that old-school search marketers can sometimes overlook. It can be easy to get caught up in trying to optimize every single detail of every code element so perfectly. Yes, it's important to get quality target keywords implemented appropriately - but the overall intent of searchers has never been more important.
Google released a machine-learning algorithm a few years ago called RankBrain that favors websites who offer better user experience. The RankBrain algorithm includes factors such as click-through rate, user dwell time, PageSpeed, and bounce rate. Your website's Title Tag & Meta Description can make a huge impact on your click-through rate when optimized correctly.
To have a successful SEO campaign in the modern competitive online marketplace, the HTML code on your website needs to be optimized for both the inclusion of primary target keywords and optimizing for click-through rate. This will drive the most qualified traffic to your website and maximize your opportunity to generate conversions.